The town, port, and tourist center of the Makarska Riviera, located under rocky mountain of Biokovo (the highest peak is St. Jure, 1,762 m). It lies in a large cove that is closed by the promontory Osejava in the south east, and by the promontory St. Peter in the south-west. The climate is Mediterranean, and winters have lots of strong northern wind. People grow vineyards, olives, and figs, and they are also fishermen.